TOP 5 CONCEPTS FROM FROM DIGITAL MUSIC EAST 2009

Capturing Some important concepts from the discussion, presentations, and panels at DME 2009.

1.) Music in the Background – increasingly music is a background activity (while surfing, while playing video games). Online activity and music fuse into a “new” “combo” state of mind between communication and music. Important to understand this context.

2.) Hard Drives are filling up? Russ Crupnic from NPD floated that some stats may indicate people are loaded up with more music than they can handle on their computers and devices. If Hard drives and devices get full, watch the change in acquisition behavior. I think this was the first i’d heard people discussing the reality of this concept in 2009.

3.) Power of Radio – still massive motivator of top downloads and social net discussion of music. Shows up as top source fro music discovery in many demos. Traditional radios power is a reminder that no matter where you are in digital music, online strategy must take into consideration all media. Online radio’s untapped potential – people like radio as a medium if done right. Explosive growth could be starting.

4.) “It’s a fact of life: If your business model depends on controlling or getting paid for copies of zeros and ones, you may need to look at a new business model” (Jim Griffin).

Increased discussion about charging at the isp level from Jim Griffin (transcript here) , and The Isle of man project.

5.) Sometimes when it comes to music, you just have to get lucky in the studio (Richard Gottehrer, CEO of the orchard digital service, and a songwriter whose hits included “My. Boyfriend’s Back”)

If you twitter search Digital Music East, you’ll get a good sense of what everyone else there was thinking!

Ted Cohen’s intro was brief but accurate, and the presentations were all interesting.

My panel “The State of the Digital Union” was after the first hour intro. The twiiter feed from the audience was streaming behind us, and I made sure to watch it a few times during the panel. Problem was no ATT service at all in the room, so I couldn’t participate later on.

Hyebot posts a recap of the panel and my Metalica example – some liked it some didn’t!