Instead of streaming the audio in a digital format, Mr. White and his crew have pointed a camera and a microphone at a record player spinning “Sea of Cowards” on vinyl at their office in Nashville. And from 6pm to 10am pst, the stream will come live from the WBR New Media dept. Were pulling an all nighter, so stay tuned throughout the night!
Tons of great press around it!
Wall Street Journal
http://blogs.wsj.com/speakeasy/2010/04/30/dead-weathers-jack-white-on-previewing-sea-of-cowards-on-vinyl/
New York Times
Pitchfork
http://pitchfork.com/news/38656-hear-the-new-dead-weather-lp-today/
