DATA DRIVEN CREATIVE DEVOLVED

Combining Data and Creative is the meme of the moment. Back in 2010, I was lucky to work with Devo on a campaign the made fun of the idea that art and data belonged together. The first video is the approach. The second video is really a “Mocu-Panel” where we reviewed all the data and testing we did. The idea that Devo would use data to inform it’s latest CD and brand was ahead of it’s time. Making fun of it was even more innovative. The audience kind of gets it, but that is a sign of great art – they aren’t sure what to do! Can’t believe I was lucky enough to “perform” with DEVO