newmedia – Jeremy Welt: Jblogg New Ratios

DEVO inc: FOCUS GROUP TESTING THE FUTURE

Plenty of posts and blogs talk about “transparency” in the music business. How Artist’s need to be in direct connection with their fans. Part of the “Conversation”. It’s all buzzwords until it’s real: My continuing adventure with Devo and Devo Inc.

Watch the message, and contribute to the Devo inc color study now!

MUSIC AT NEW TEE VEE LIVE 09

I love reading the New Tee Vee blog every day and video is an increasingly important aspect of the music business. Think about it – the majority of music is listened to on a device with a screen! I think I was the only music exec at New Tee Vee Live, but it was worth the trip – although the question “is the tv business going the way of the record business?” and the “we wont make the same mistakes as the music biz” quotes were slightly annoying.

So what are the broader trends and how do they apply to music? Here are a few quotes from some of the speakers, and some of the interesting things I heard during the panels.

Erik Flannigan
EVP of Digital Media,
MTVN Entertainment Group

Hits are Hits. Eric explained that hit tv shows have big video numbers online, and shows with lower ratings have lower views. It’s a one to one relationship, and he said there seems to be no erosion in the ratings of popular shows by having them streaming online.

“Don’t underestimate the mass of passive”

Great point and a classic quote. People don’t want to spend tons of time looking around to watch what they want on you tube, torrents and other on demands sites. It’s more that programming for the mass doesn’t meet their needs anymore. If possible, most consumers would rather lean back and just get great programming that was relevant to them, instead of having to seek it out.

Now think of the long tail, radio, and music. Applying Eric’s comment to the much hyped long tail I agree its probably not the “solution”. It’s really about better music, engaging artists, and better programming.

Laura Goldberg
General Manager of NFL Online,
National Football League

The internet turned the niche activity of fantasy football into a main stream pastime, and as a result, grew the audience for the NFL. Laura explained how fantasy football drives demand – now you need to watch all the games! Very clever. The advantage is football is a closed network – to watch all the games in real time you have to pay!

Chuck Seiber
VP Marketing,
Roku

The Roku video player is an on demand video box with over 50,000 titles. Now they are opening their platform to anyone who wants to make a “channel” on their box. Their install base seems low, but is this a chance for someone to make a new type of music service? Seems like the infrastructure and hardware is in place.

Jason Seiken
SVP, Interactive,
PBS

Nothing music related here, but I had no idea pbs launched the coolest video sites of all the networks!

http://video.pbs.org/

Gary Cohen
SVP of Marketing and Customer Experience,
Redbox

Redbox offers kiosks in retails stores that rent dvd’s for a dollar. The talk was that some of the studios were upset about the impact of “substitutionally” of redbox rentals on dvd sales.

Substitution for purchase is something we talk about a lot in the music biz, with you tube, piracy, and streaming services such as myspace. Gary denied those claims, and said redbox did research to show there was less that 1% substitution for purchase (of course they did!)

However I loved his quote – “People who buy, buy, people who rent, rent”

Or as we sometimes say “people who buy buy, people who steal steal”

Great day – see you next year!

THREE LINKS: VIDEO, MOBILE, AND MUSIC

VIDEO
Great content, and nice technique for success:
How IKEA’s ‘Easy to Assemble’ Broke 1.9M Views (Without Cheating)

MOBILE
New product idea from the people:
World’s First Multimedia SF Novel on a QR Code T-shirt.
Buy it via ebay!

MUSIC
Devo is Back – I was there!
These guys are still unbeliveable!

“one of the few truly original rock acts of the last 40 years.”

San Jose Mercury news

Devo fans find `Satisfaction’

MUSIC POWER SHIFT: We All Get Along at Digital Hollywood 2009

I participated in a fun panel last Wednesday entitled “Music Power Shift: Artist, Label, Technology, Management” at LOWES Santa Monica for Digital Hollywood 2009.

Digital music panels are no longer the hot and heated arguments between old and new that they used to be! Everyone seems to get along and agree on most of the issues.

I elaborated on three main points throughout the panel and I think most panelist agreed with these main concepts

CONNECTED
They key to 360 rights holders is connecting them effectively. From a fans perspective, all of an Artists projects are connected. You need the best team in each area, and if they can all be on one team, you can generate real results. Data collected from a download of the new single, is used to make touring decisions, and update merch lines. Art from a new shirt in the web store keeps the fans active, and bridges gaps between songs. When they all work together, behind an artist’s vision, the sum is much greater than each piece and it ends a great fan experience. 360 is not just about getting more rights, it’s about the ability to connect them together effectively.

PATIENCE
Make the right decisions, then give them chance to work. Allow new ecosystems need time to develop. Direct to fan campaigns that rely on commerce generate maximum results after the’ve been optimized, and correctly run for a few project cycles. Invest in the time of running things correctly to truly reach your potential. Trent Rezonr’s direct to fan approach and success didn’t happen overnight or begin with that one piece of product everyone wrote about!

CREATIVITY
My closing point was about Artists that are learning to create art 2.0 – this is when a musical artist makes great music and inherently knows how to tell their story, and vision in a multi media art/message – across you tube, iphone aps, twitter etc. When the vision is there, these 2.0 tools and networks become more than communication channels, more than new ways to sell direct. They combine and connect to form true extensions of the music experience. The Artists who truly understand this will drive the exponential evolution of music into completely new forms!

Thanks to the other great panelists!

Christopher Allen, COO, Napster
Michael Spiegelman, Head of Music, Yahoo!
Phil Sandhaus, MemBrain LLC
Jeremy Welt, SVP New Media, Warner Bros Records
Sam Wick, SVP of Monetization and Strategy, MySpace Music
Gary Brotman, Sr. Director, Marketing & Artist Services, Topspin
Kelli Richards, President, The All Access Group,

LIGHTS TALKS FACEBOOK CONNECT, TWITTER!

You saw my post about how cool LIGHTS was at SXSW. Ill let her speak for herself! Follow her @ http://twitter.com/lightsnoise

LIGHTS' VIDEO BLOG 24

TOP 5 CONCEPTS FROM FROM DIGITAL MUSIC EAST 2009

Capturing Some important concepts from the discussion, presentations, and panels at DME 2009.

1.) Music in the Background – increasingly music is a background activity (while surfing, while playing video games). Online activity and music fuse into a “new” “combo” state of mind between communication and music. Important to understand this context.

2.) Hard Drives are filling up? Russ Crupnic from NPD floated that some stats may indicate people are loaded up with more music than they can handle on their computers and devices. If Hard drives and devices get full, watch the change in acquisition behavior. I think this was the first i’d heard people discussing the reality of this concept in 2009.

3.) Power of Radio – still massive motivator of top downloads and social net discussion of music. Shows up as top source fro music discovery in many demos. Traditional radios power is a reminder that no matter where you are in digital music, online strategy must take into consideration all media. Online radio’s untapped potential – people like radio as a medium if done right. Explosive growth could be starting.

4.) “It’s a fact of life: If your business model depends on controlling or getting paid for copies of zeros and ones, you may need to look at a new business model” (Jim Griffin).

Increased discussion about charging at the isp level from Jim Griffin (transcript here) , and The Isle of man project.

5.) Sometimes when it comes to music, you just have to get lucky in the studio (Richard Gottehrer, CEO of the orchard digital service, and a songwriter whose hits included “My. Boyfriend’s Back”)

If you twitter search Digital Music East, you’ll get a good sense of what everyone else there was thinking!

Ted Cohen’s intro was brief but accurate, and the presentations were all interesting.

My panel “The State of the Digital Union” was after the first hour intro. The twiiter feed from the audience was streaming behind us, and I made sure to watch it a few times during the panel. Problem was no ATT service at all in the room, so I couldn’t participate later on.

Hyebot posts a recap of the panel and my Metalica example – some liked it some didn’t!

“STATE OF THE DIGITAL UNION” PANEL AT DIGITAL MUSIC EAST!

Ill be speaking at the “state of the digital union” panel at Digital Music East next week. The site says “This panel of industry experts will discuss the hot button issues of day, including the debate over digital music pricing, online and mobile music product offerings and business models….”. Thats the agenda – curious to know any topics you’d like to hear discussed?

NEIL YOUNG – FORK IN THE ROAD FOR A LEGEND!

When it came to the fork in the road for new media vs old, Neil Young went the new way, while keeping the music as good as ever! I cant believe I get to work on his projects, and in some small way, have helped him move into the new world. There’s an amazing guy named Jeff on the new media team who has a great relationship with Neil and has helped Neil use the internet. Now Neil does it all. It started a few years ago with blogging, and now it’s visual. Neil just shows up with new material, and we help him get the word out! Oh yeah – he’s also revolutionizing the auto industry! http://www.lincvolt.com/

This video and new album just showed up at WBR and we cant wait to get it out to you!
Neil Young – Fork In The Road

SOCIAL NETWORK ADVERTISING CHALLENGES

One of my Favorite “New” Marketing blogs “Big Picture Advertising” featured a great quote from Barry Diller.

Challenge for 2009

“You really want to get a headache? Try to understand Internet advertising. Social networking advertising is being discounted because there is so much inventory [of available ad spots], and because methods have not yet been found to make it very effective. Will that get figured out? I absolutely believe it will. What form will it take? Absolutely unknown.”

Social media is great for music discovery, community, and a natural buzz amplifier. But BUYING social media advertising has not moved the mark in any accountable way for me – from driving sales to increasign traffic, I havent found anything that is cost effective. It seems being a great band, getting radio airplay, community engagemnt, and touring drive more results through social media than advertising. I’ve bought facebook, myspace, widgets, and more in many differnent ways, and never get the return. Warner Bros Reocrds also gets add inventory in several social network sites as part of our liscensing deals, so I get to play around alot. Maybe Big Picture Advertising will figure out some magic!

MY CHEMICAL ROMANCE NEW SITE

They blog, they twitter, and its not lame.

www.mychemicalromance.com

Very cool to see the band use tools to talk to fans and each other! Strangely, their transparency leads to increasing the persona and mysteriousness of the band in a cool way, especially when they are having conversations with each other on their own site!

It’s also a great example of how bands work with WBR. There’s an amazing guy named Jeff who works in new media, and has been working with the band from day one. He believed in this band before many others did, and has stuck with them all the way, building trust, and keeping everyone at Warner Bros honest to the bands vision. He recently worked with the band to build them this new site, and the result is something special, artistic and fun!

Take a read, and tell me your thoughts.
Follow the band here:
www.twitter.com/gerardway
www.twitter.com/raytoro
www.twitter.com/bobbryar
www.twitter.com/michaeljamesway

NEW MUSIC PLAYLIST, upbeat and moody, Imeem vs LALA!

New playlist heading into the Thanksgiving holiday. Its upbeat and moody, with nice ups and downs all mixed into a nice flow. Make the most of it, listen twice, and try the new widgets from Imeem and LALA.

I like LALA’s site, and their interface has some nice improvements over Imeem. The first thing you have is their web credits business model. You can stream anything once for free, then you have to use credts to add to your streaming library. The site gives you 50 credits when you sign up, so I made this playlist for free. Their library had everything I was looking for, good interface, easy search and playlisting tools. The LALA music player is at the top of the page, and keeps your music going on the top of the site so you can navigate, and not lose the music while your surfing around making your playlist. On Imeem If you don’t “pop up” the player you lose the song your listening if when leave the page, which is annoying and tends to happen a lot. As for the widget, my users will only be able to listen to this playlist once, and then you’ll get :30 clips. Thats a real drawback!

The new Imeem player has a slightly updated look and feel, and they seem to be runnnig text adds now on some playlists. guess I’d rather have that then only one listen (although I fear to make these models work, well need both plus audio adds!). The widget has somewhat better player controls (loop and shuffle).

The Imeem playlist tool, once my favorite, seems to be falling behind. No images in the playlist search, and no ability to filter our some of the junk. For example the version of Cracker’s “LOW” on this playlist is different that the album version I love but I couldnt tell that when I was putting it together. Imeem and myspace use images, and better descriptions to help you when your adding content.
But the fact that this version was in there is cool. Imeem does retain the user and community elements much more than LALA. There is much more content on Imeem, and you get some rare gems from user uploads. The Imeem playlist has an extra Copeland song I found only on Imeem. I also like the download and ringtone links on the player – make it easy for me to continue to explore the music in other channels.

How does the music sound so far? The quality seems better in LALA. Agree?

Will i continue to use LALA if I have to pay 10 cents a song to hear it over and over? My users will only be able to listen to this playlist once, and then you’ll get :30 clips. Thats a real drawback, and while I support trying to monetize this and get everyone paid, it feels too restrictive and its a surprise when it happens the first time.
I am sticking with IMEEM for now, but I am seeing the LALA widget appear on more and more blogs, so my unofficial surfing tells me that the LALA player is gaining traction.

Happy Thanksgiving. Share your thoughts on these widgets, and new playlist

LIVE MUSIC FROM WARNER BROS RECORDS in burbank.

I set up a Ustream video feed in an old conference room at the Warner Bros offices in Burbank. With a simple sony hd camera, through a PC, into our network, I can broadcast Aritist ‘s live when they come into the office (which is a lot!).
First was Eric Hutchinson The second was a live video chat with Wayne from Flaming Lips (ustream lost the archive on this one!)

But the best so far was Tyler Hilton. I need to edit this clip down, but for now jump to :50 seconds in and see Tyler light up when he finally sees all the fans on the site.

Free video chat by Ustream
You can see he connects to them and rolls into his first song as if his online community was physically in the front row with him! He played for almost an hour, and seemed to really connect with the experience.

These live shows are a great grassroots tools that connects with the fans with artists. We had over 10,000 people watch the first three shows.

Another goal of the live studio was to capture the spontaneous moments. The community of Artists coming through the building on a regular basis was one of the reason I went live. When neil young and lil scrappy are here at the same time, or Lyndsey Buckingham and The Used. The variety of WBR artist’a is impressive, and I knew id get some some random parings.

Sure enough – during Tyler’s performance i came close! I found out Talib Kweli an Eric Benet were in the building at the same time Tylere was playing! I didn’t end up getting them all together, but as everyone gets familiar with with the studio they will come ready!

Stay tuned!

NEW URBAN MUSIC PLAYLIST – ARTISTS TO WATCH IN 2009

Its great to hear new urban/hip-hop music that is inspiring and innovative. I gave up on looking for new Urban music because everything sounded the same for the last few years. I made this playlist from the new issue of xxl magazine, covering their “freshman 10” list of new Artists. As I was reading the article, I headed over to Imeem and made a playlist with each Artist in the article. Almost every Artist from the article was in there and xxl’s picks were right on! Traditional media can still be a better filter, even if their medium is becoming old.

With Imeem and Myspace having robust legal libraries of streaming on demand music, why would any article or review about new music not be turned into an instant playlist using these services and linked to from article? Tap into the pre-approved streaming music where in theory everyone gets paid.

On my Imeem page, I have weekly playlists I pull from sources like billboard, big champagne, and more.

Webby Connect Conference Excitement

Im at the Webby Connect conference in Dana Point today, and once again The Webby team brought together some great minds in new media and got real discussions going. I wouldn’t normally Blog about a web conference but the panels today touched on some interesting trends in emerging creativity and new media culture.

The discussion was not the “buzz” of the moment typical of web conferences. Top notch panelist explored some deeper concepts and added creativity and honesty to their presentations

here is a quick recap of stuff that excited me:

Internet Dark Arts: The Underbelly
An incredible discussion on the underbelly of viral tricks, wikiedia, spam, and those affiliate programs pushing Viagra!
Virgil Griffith Showed off wikiscanner2. If your new to wikiscanner, check it out here. It shows you who’s editing wikipedia pages with a focus on exposing how things really work behind the scenes of Wikipidea. Companies battle eachother to change info on profiles.

Virigil also showed what he loosely called an “online lie detector”. Essentially taking the transcripts from politcal speeches or testimonies and doing some slick data visualization with common words and terms that would indicate a person is “lying” or more loosely, have something to hide!
Check it out in action here with the Gonzales testimony run through the filter.

Steve Kirsh gave some insight into Spam! Everyone should here this guy speak and I finally learned how it all works.
According to Steve 93% of all emails sent is “spam”!

Check out his site – http://www.skirsch.com/

Sweeps Week: Every Week Online
I think it was panelist Mark D’Arcy – SVP / Chief Creative Officer, Time Warner Global Media Group. who made great point after great point

“Television and Online are in Parallel – not separate”
“More people are watching TV than ever before”

A second panelist commented that Face time with “Screens” is increasing overall not necessarily TV viewership. This is a subtle but interesting concept – that more and more of our time is spent in front of some sort of screen. I like starting from that simple assumption as I build out ideas…

“Talent Is Not Increasing”
this is debatable but I think Mark’s point is true. The type of A level talent is not increasing as fast as consumption, and I agree with what I think was his intent – true talent is still a precious commodity.

Designers and Their Elastic Minds

Peter Frankfurt had a lot very creative and interesting things to say about some of the multimedia art/tech projects he’s worked on. I never head of him or his company, but I’d like to learn more! He was very involved in the pre-cog sequences and the visual interfaces for the movie “Minority Report”.

His concept for “New City” is a fresh look at virtual worlds, and he described it as “the world’s first architecturally considered virtual environment”. New City was a featured exhibit at the critically acclaimed show Design and the Elastic Mind at the Museum of Modern Art in New York City.

Watch the video for it here!

Cya Soon!